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  • Writer's pictureOmi Bell

To Originate or Imitate - That Is the Question

Innovation is the key to success in today's fast-paced and ever-changing world. As individuals and organizations strive to stay ahead of the curve, they face the age-old question: should they originate or imitate? However, being able to tell the difference between what's original and what's a duplicate becomes harder and harder as technology advances. Our focus is on doing things faster, which is often considered better. So let's get into it! To Originate or Imitate, that is the question!


Origination refers to the creation of something new, innovative, and original. This approach is often associated with risk-taking, experimentation, and creativity. The benefits of origination include:

  1. Differentiation - Creating something new sets you apart from competitors and gives you a unique selling point.

  2. First-Mover Advantage - The first to market with an innovative product or service can provide a significant advantage.

  3. Branding - Origination can help establish a strong brand identity associated with innovation, creativity, and excellence.

However, origination also comes with risks, including:

  1. Uncertainty - Origination is often associated with uncertainty and risk, as there is no guarantee that the product or service will be successful.

  2. Time and Resources - Creating something new requires time and resources, which can be a significant investment for individuals and organizations.

  3. Failure - There is a risk of loss with origination, as not all innovative ideas are successful.


Imitation refers to the replication or modification of existing products or services. This approach is often associated with lower risk, lower investment, and greater predictability. The benefits of imitation include:

  1. Lower Risk - Imitating an existing product or service can be less risky than creating something new.

  2. Faster Time-to-Market - Imitation can be faster than origination, requiring less time and resources.

  3. Established Demand - Imitation can leverage established demand for an existing product or service, making it easier to enter the market.

However, imitation also comes with drawbacks, including:

  1. Limited Differentiation - Imitation can result in a lack of differentiation, making it harder to stand out in a crowded market.

  2. Lower Brand Equity - Imitation can result in lower brand equity, as the brand may be perceived as lacking innovation and creativity.

  3. Legal Issues - Imitation can result in legal issues, such as patent infringement or intellectual property theft.

So, should you Originate or Imitate? You shouldn't do either stand alone. They both need companionship with motivation and innovation to create success. But, ultimately, the choice is yours.

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