BET has long been a critical platform in the Black community, despite receiving criticism from both inside and outside of the community for various reasons, including its content, ownership, and programming. However, BET continues to play an important role, employing Black talent and creating space for African American culture to thrive.
Recently, during an event at Martha’s Vineyard, BET's data analyst, Tiyale Hayes, presented compelling data on voter engagement leading into the 2024 election. His analysis emphasized the importance of reaching key voter demographics, including Black men, who fall into various political categories, such as Trump enthusiasts, disgruntled Democrats, and independents. The data highlights the role of targeted outreach and the fight against misinformation. CLICK HERE to view the deck.
One of BET's key voter initiatives is National Black Voter Day on September 20th.
The network plans to dedicate eight hours of programming in eight major battleground markets. This initiative will blend entertainment with voter engagement, focusing on key moments throughout the day to mobilize the Black community to vote, including partnerships with HBCUs and the Divine Nine.
The day will culminate in a major event called "Vote Fest" in a primary market, with performances, celebrity appearances, and voter registration efforts. These activations are designed to inspire and mobilize voters, particularly those who are undecided or disengaged.
On a personal level, I’m dedicating time on my SiriusXM Urban View show to focus on undecided voters—those unsure of whether to vote at all. For those committed to voting, we still need to empower them, but it's crucial we don't leave out the undecided. In solidarity with this mission, I’m encouraging my staff to help others get to the polls on Election Day.
BET’s efforts, combined with our own individual actions, can make a massive impact in ensuring our voices are heard in this crucial election. Let’s mobilize, inspire, and vote!
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